Why Are You in Business

Why Are YOU in Business? If you’re in business, you’re in it to sell. This is absolutely the first tenet. The whole purpose of being in business is to sell services or products to people who need them, allowing you to make profits in the process. You’re in business to make money. To earn a … Read more

Beginning Business Mistakes

19 Gift Basket Entrepreneurs Confess Their Biggest Mistakes When Starting Their Business Are you a gift basket company owner  that is struggling to earn more money with your gift basket business but you just don’t know how to do it? Do you ever get that hopeless feeling every time when you read how easy it … Read more

What Did you Learn?

Remember that girl called Goldilocks? How she broke into the house of the Three Bears? And how she ate their porridge, sat in their chairs, and slept on their beds? All while the three bears felt that their little home in the forest was safe and secure while they went into the woods for a … Read more

Coaches, Money Goals, and Baloney

I am being bombarded by emails from so called “business and life coaches” who think they know something about both. They keep telling me that I need to set my “money goals” for 2018 if I want to be successful either in life or business. BALONEY! In the e-book “Your Gift Basket Business – From Good … Read more

Using Decoys to Guide Customer Choices

Have you ever had trouble trying to decide between two different products?  Your customers may be having the same problem. Using a bit of psychology can help them make up their mind. Researchers at the University of Minnesota have used brain scans to prove that adding another product, that is very similar but less attractive … Read more