Using Decoys to Guide Customer Choices
Have you ever had trouble trying to decide between two different products? Your customers may be having the same problem. Using a bit of psychology … Continue
Joyce Reid
Pop-by Gift for Spring
Pop-by Gift for Spring This idea for a pop-by gift or even a party favor is adapted from an idea on the website www.koolerdesign.co. To make … Continue
Business Lessons Learned at the Gym
Business Lessons Learned at the Gym I Hate Exercise . . . But. . . I’d much rather curl up with a good book than … Continue
Marketing with Hashtags
A Marketing Tip That You Are Probably Not Using We, as small gift companies, are fighting not only Amazon but also the search engines … Continue
Your Creative Entrepreneur Thinking Cap
In today’s world, customers are looking for value when making a purchase more than ever before. Sending a gift is still an accepted way to … Continue
Why Should You Learn SEO?
Do You Understand SEO? Why Should You? I’m going to be blunt here. If you don’t like blunt, just skip this article and move on. … Continue
Business Lessons from the 2016 Presidential Election
Business Lessons from the Presidential Election The election that ended on November 8th with a result that shocked the world provides some valuable insights to … Continue
As the Crow Flies
Do you work a lot but when you look back at your day you realize you really haven’t accomplished much? I’ve found myself in that … Continue
How Many is too Many?
I’m often asked, “How many choices should I provide my customers in each category?” Or I’ve been told, “I don’t have enough designs to have … Continue
Small Town Mindset
Do You Have a Small Town Mindset? During my lifetime, I’ve lived in towns and cities of all sizes. Large cities like Washington DC and … Continue