Using Decoys to Guide Customer Choices

Have you ever had trouble trying to decide between two different products?  Your customers may be having the same problem. Using a bit of psychology can help them make up their mind. Researchers at the University of Minnesota have used brain scans to prove that adding another product, that is very similar but less attractive … Read more

Summer and Balance

What does Summer Mean to YOU? Relaxing and playing or a gentle balance of life The lazy, crazy days of summer are here. Summer can be a tricky time when we’re running a business.  The green leaves and luscious flowers that follow a cold wet winter tempt us to put business on the back burner … Read more

What Are Your Niches?

What Are Your Niches? Don’t think you have niches? Think again.  And here is why you should, if you ready don’t. One of the best things that you can do to make sure your website is found is to develop your products and blog content around keywords and phrases that are more than just the … Read more

Pop-by Gift for Spring

Spring time pop by gift

Pop-by Gift for Spring This idea for a pop-by gift or even a party favor is adapted from an idea on the website www.koolerdesign.co. To make these gifts, you’ll need to buy 3 or 4 inch terra cotta flower pots with matching saucer and paperwhite Narcissus bulbs (one for each pot).  You’ll probably already have on … Read more

Business Lessons Learned at the Gym

Business Lessons Learned at the Gym I Hate Exercise . . . But. . . I’d much rather curl up with a good book than go for a hike or, heaven forbid, to the gym. But after developing sciatica, I learned that if I didn’t want to hurt, I had to build those core muscles. … Read more