Turning Business Ideas into Results

All too often, new business owners come on strong when they start.  They spend lots of time and money telling people all about their new venture.  But then they run out of ideas and slow down.  They sit by the phone waiting for it to ring, all the while wondering why people have forgotten about … Read more

Planning Your Strategy for Success in 2022

Planning My Business Journey for Success

The busiest quarter of the year for our industry will soon be behind us.  You are most likely feeling  overwhelmed by lack of sleep and tired fingers and feet.  Or you may be disappointed that it wasn’t as good as you had hoped. Either way, as you turn the pages of the calendar from 2021 … Read more

The Choice is Yours

You can Make a Difference. The Choice is Yours

Make this world a better place. Make this industry a better place. Make your home a better place.  A tall order?  Impossible?  Not at all.  You can do it—starting with you. Many years ago, when I was living in Yreka, California, I saw problems in the town — problems that I felt the City Council … Read more

It’s Not the Numbers that Count

I never thought that I could relate to a famous actor but today I do.  The actor is Clint Eastwood.  He is 91 years old and refuses to hang up his boots and retire.  Today, I have reached that milestone of the first day of my 8th decade – 11 years younger than Clint – … Read more

What Is Great Marketing?

What Is Great Marketing?

That’s the question that has been asked ever since the serpent  marketed the apple to Eve.  It’s like searching for the holy grail or the lost ark. Why couldn’t we just dissect the marketing of a big company like Wine Country or Gifttree and duplicate what they do?  Because it wouldn’t work. Why?  Because most … Read more