Joyce I’ve been asked several times to spill the beans and tell everyone the secret to making money with a gift/gift basket business. They ask if it is really possible to make good money with your own gift basket business or is that just a sales pitch to sell you magazines, books, conventions, and other products?. … Read more
Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%. … Read more
An interesting concept on how to use Free Gifts Everyone loves free! A great way to market your business is to give away a free gift–either with an order, to potential customers, to existing customers, at events, or whereever you meet the public. But, consider a uniquely different concept. How about having someone else give … Read more
Looking at Our Industry with Different Eyes What Is Your Business Model? Are You a Designer or Are You a Business? The end of the year is when we usually go back and review what we accomplished or failed to do during the year, but as we enter the last stage of the holiday season, … Read more
When I was a kid, fishing with my dad in the swamps of northern Florida was always an adventure. Encounters with mosquitoes, water moccasins, and occasionally an alligator were always possible. But he was an expert who knew the territory and had the skills to avoid the dangers and take home the fish. Starting … Read more