Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%. … Read more
Read MoreAn interesting concept on how to use Free Gifts Everyone loves free! A great way to market your business is to give away a free gift–either with an order, to potential customers, to existing customers, at events, or whereever you meet the public. But, consider a uniquely different concept. How about having someone else give … Read more
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Looking at Our Industry with Different Eyes What Is Your Business Model? Are You a Designer or Are You a Business? The end of the year is when we usually go back and review what we accomplished or failed to do during the year, but as we enter the last stage of the holiday season, … Read more
Read MoreWhen I was a kid, fishing with my dad in the swamps of northern Florida was always an adventure. Encounters with mosquitoes, water moccasins, and occasionally an alligator were always possible. But he was an expert who knew the territory and had the skills to avoid the dangers and take home the fish. Starting … Read more
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There comes a time when every business must think about the question of profitability versus growth. Across the world, global capital abundance and economic growth will show whether your business is better off in either direction. At the moment, there’s an unprecedented capital overabundance. Put simply, this means that there is more capital in the … Read more
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In another article, we talked about whether you need a website. Now that you have made the decision to have a website, I will give you some basic information about the various options that are available to you as well as the results of my own experimentation with the various platforms. This article is a … Read more
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I’ve heard many business owners say they think they “should” get a website. They’re not quite sure how to get one or what they will do with it, but they’ve been told that they should have one. Only you can determine if your company needs a website. While making that decision, you need to consider … Read more
Read MoreWhy Are YOU in Business? If you’re in business, you’re in it to sell. This is absolutely the first tenet. The whole purpose of being in business is to sell services or products to people who need them, allowing you to make profits in the process. You’re in business to make money. To earn a … Read more
Read MoreDon’t Quit Too Soon Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five “no’s” before you get a “yes.” Jack Canfield There are a number of reasons why a business folds and closes its doors. But many … Read more
Read More19 Gift Basket Entrepreneurs Confess Their Biggest Mistakes When Starting Their Business Are you a gift basket company owner that is struggling to earn more money with your gift basket business but you just don’t know how to do it? Do you ever get that hopeless feeling every time when you read how easy it … Read more
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