success-express

Are you using excuses?

By Joyce | Apr 1, 2019 | 0 Comments

Even I wasn’t around in 1912 when Jim Thorpe, an American Indian from Oklahoma, won the track meets for the U.S. in the Olympics. You can see in the photo that he is wearing different shoes and socks on each foot. On the morning of his competitions, his shoes were stolen. Luckily, Jim ended up … Read more

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2021 Marketing Calendar Ideas

By Joyce | Feb 12, 2019 | 0 Comments

How are you marketing your business? Do you wait until October or November to begin marketing your business? If you think marketing begins in October and ends on January 1st, think again. Although the prime holiday season is the month of December, marketing for it should begin on January 1st and never stop until the … Read more

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The 10 Biggest Mistakes Made By Business Owners

By Joyce | Feb 12, 2019 | 0 Comments

Regardless of what you sell, each and every one of us is in the marketing business.  The failure or success  of a business depends on its marketing. But we frequently spin our wheels thinking we are doing it right and wondering why it isn’t working. I’ve put together some common mistakes made by entrepreneurs when they … Read more

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View Your Website with Fresh Eyes

By Joyce | Feb 12, 2019 | 0 Comments

During a month when things are quieter is a good time to take another look at your website and decide if you can do anything to make it better. Your website is an important part of your marketing efforts so should not be neglected.  A little tweaking can make a big difference It’s a good … Read more

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Your Marketing Calendar

By Joyce | Feb 12, 2019 | 0 Comments

Habits are built as a result of repetition. The philosopher Aristotle said many hundreds of years ago that “we are what we repeatedly do.” And this applies as much to where your customers buy gifts as much as it does to losing weight or smoking. It also applies to you. Have you created the Marketing Habit? … Read more

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The Website Marketing Wheel

By Joyce | Feb 12, 2019 | 0 Comments

A website is not like the Field of Dreams.  You can’t just build it and hope your customers will come.  It takes marketing with a number of different spokes in that marketing wheel. Many of the successful online businesses, particularly the large ones, have a highly specialized marketing staff running their SEO and marketing. But by … Read more

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Turning Business Ideas Into Results

By Joyce | Feb 12, 2019 | 0 Comments

All too often, new business owners come on strong when they start.  They spend lots of time and money telling people all about their new venture.  But then they run out of ideas and slow down.  They sit by the phone waiting for it to ring, all the while wondering why people have forgotten about … Read more

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What is Marketing?

By Joyce | Feb 11, 2019 | 0 Comments

When I was a little girl during WWII, my mother, sister, and I lived with my grandparents on their farm in Perdido, Alabama. The main part of town was tiny with a couple general stores, a masonic lodge, a Methodist and a Baptist church, and the post office. The train went through that part of … Read more

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A New Beginning

By Joyce | Jan 1, 2019 | 0 Comments

January 1, 2019 Today is the beginning of the rest of your life— both personal and  in business. This reminds me of another day almost 58 years ago — March 3, 1961.  I walked out of the National US Census Office for the last time.  As I looked around me at the snow on the … Read more

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Start a Gift Basket Business

By Joyce | Dec 12, 2018 | 0 Comments

This is an open letter to those of you who have dreamed of starting a gift basket business but never did anything about it.  Even those of you who have started one that isn’t going anywhere may find some information here that will be beneficial to you. This isn’t a short article.  So grab your … Read more

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