The Three Phases of Business

By Joyce | Nov 23, 2017 | 0 Comments

Businesses go through three phases: Start up, growth, and decline. Unless you are just beginning your business, you want to be in the growth phase. The owner of  GiftBusinessINSIDER  and GiftBasketNetwork has grown her businesses through the years and her goal is to give you ideas to grow yours. In each issue, you will find … Read more

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Bibs Passion Oil

By Joyce | Nov 2, 2017 | 0 Comments

Meet Dave de Costa also known as Bibs, The Passion Oil Man Dave, better known as Bibs because of the bib overalls that he always wears, is one of us senior citizens who think retirement is the time for new adventures. Through the years, he has owned and operated a welding shop, built greenhouses and … Read more

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Using Decoys to Guide Customer Choices

By Joyce Reid | Sep 29, 2017 | 0 Comments

Have you ever had trouble trying to decide between two different products?  Your customers may be having the same problem. Using a bit of psychology can help them make up their mind. Researchers at the University of Minnesota have used brain scans to prove that adding another product, that is very similar but less attractive … Read more

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Summer and Balance

By Joyce Reid | May 21, 2017 | 0 Comments

What does Summer Mean to YOU? Relaxing and playing or a gentle balance of life The lazy, crazy days of summer are here. Summer can be a tricky time when we’re running a business.  The green leaves and luscious flowers that follow a cold wet winter tempt us to put business on the back burner … Read more

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What Are Your Niches?

By Joyce Reid | May 6, 2017 | 0 Comments

What Are Your Niches? Don’t think you have niches? Think again.  And here is why you should, if you ready don’t. One of the best things that you can do to make sure your website is found is to develop your products and blog content around keywords and phrases that are more than just the … Read more

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Pop-by Gift for Spring

By Joyce Reid | May 4, 2017 | 2 Comments
Spring time pop by gift

Pop-by Gift for Spring This idea for a pop-by gift or even a party favor is adapted from an idea on the website To make these gifts, you’ll need to buy 3 or 4 inch terra cotta flower pots with matching saucer and paperwhite Narcissus bulbs (one for each pot).  You’ll probably already have on … Read more

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Business Lessons Learned at the Gym

By Joyce Reid | May 2, 2017 | 2 Comments

Business Lessons Learned at the Gym I Hate Exercise . . . But. . . I’d much rather curl up with a good book than go for a hike or, heaven forbid, to the gym. But after developing sciatica, I learned that if I didn’t want to hurt, I had to build those core muscles. … Read more

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Marketing with Hashtags

By Joyce Reid | Apr 27, 2017 | 0 Comments

  A Marketing Tip That You Are Probably Not Using We, as small gift companies, are fighting not only Amazon but also the search engines themselves for placement in “search results.”  Catering to ad revenue over actual information, Google and the search engines will list all those companies that pay Google before listing companies that … Read more

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Your Creative Entrepreneur Thinking Cap

By Joyce Reid | Apr 24, 2017 | 0 Comments

In today’s world, customers are looking for value when making a purchase more than ever before. Sending a gift is still an accepted way to express feelings–regardless of the occasion. But that gift has to be more than just an ordinary gift. That gift has to be special. It has to speak louder than words. … Read more

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Why Should You Learn SEO?

By Joyce Reid | Apr 22, 2017 | 0 Comments

Do You Understand SEO? Why Should You? I’m going to be blunt here. If you don’t like blunt, just skip this article and move on. I’ve heard over and over from people in our industry that they want our magazine and the information that we provide to be just about design with lots of pretty … Read more

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