success-express

As the Crow Flies

By Joyce Reid | Nov 3, 2016 | 0 Comments

Do you work a lot but when you look back at your day you realize you really haven’t accomplished much? I’ve found myself in that situation and I suspect many of you have as well.  When I really look carefully at what I did that day, I see that my activities could be diagrammed on … Read more

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How Many is too Many?

By Joyce Reid | Nov 3, 2016 | 0 Comments
too many choices affects buying decisions

I’m often asked, “How many choices should I provide my customers in each category?”  Or I’ve been told, “I don’t have enough designs to have a website?” So the two questions are: “How many designs are enough and how many are too many?” If you look at all the big boys who have gift basket … Read more

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Plan Your Blog from the Beginning

By Joyce Reid | Oct 30, 2016 | 1 Comment

Planning Your Blog from the Beginning Saves Time and Headaches One thing I’ve learned is that no one feels comfortable when they first start blogging.  That’s why I suggested in the previous blogging post (What is Blogging?) that you might want to get your feet wet slowly by creating a trial blog at one of … Read more

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Small Town Mindset

By Joyce Reid | Oct 29, 2016 | 0 Comments

Do You Have a Small Town Mindset? During my lifetime, I’ve lived in towns and cities of all sizes.  Large cities like Washington DC and Berkeley, California.  Mid-sized cities like Pensacola, Florida and San Jose, California.  Small cities like Santa Cruz, California and Flagstaff, Arizona (where I finally landed).  But since my husband was a … Read more

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Blogging to Grow Your Business

By Joyce Reid | Oct 26, 2016 | 0 Comments

Blogging – An Effective Way to Grow Your Business If you aren’t blogging, why aren’t you? If you don’t know what it means– or how to do it–it’s time to learn. And I’m here to teach you! What is Blogging anyway? Blogging is an amazing way for you to share information about your business (or … Read more

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Big Bird Teaches Marketing

By Joyce Reid | Oct 23, 2016 | 0 Comments
What I Learned about Marketing from Big Bird

We’ve all heard that an effective marketing technique is to grab a popular news story and use it to market your business.  It’s a great technique.  It works.  But the question is how to make it work for you. This question takes me back to the Presidential election of 2012 when Big Bird gave a … Read more

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Are you using WordPress?

By Joyce Reid | Oct 19, 2016 | 0 Comments

WordPress is the new Frontpage.  It is an easy DIY free platform for building blogs.  But wordpress.org is much more than just blog building software.  With all kinds of themes and plugins (some free and some paid), you can build all kinds of sites.  If you want to just build a blog to go with … Read more

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One Minute Wisdom from Henry Ford

By Joyce Reid | Oct 16, 2016 | 0 Comments
Henry Ford

Here is a “One Minute Wisdom” piece of advice from American industrialist Henry Ford. A Market is never saturated with a good product, but it is very quickly saturated with a bad one!” This little bit of wisdom has been forgotten as greed has overtaken and passed integrity in just about every industry in the world, … Read more

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The Simple Truth of Customer Service

By Joyce Reid | Oct 16, 2016 | 0 Comments

If you think of customer service and marketing as being expensive and complex, here is a valuable lesson about how simple it can If the video about Johnny has changed your way of thinking about customer service and marketing, tell us about it by adding a comment.  

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Advertising and Marketing in Today’s World

By Joyce Reid | Oct 16, 2016 | 1 Comment

One of my favorite newsletters is from Retail Specialist, Rick Segal.   The following is quoted from Rick Segal with his permission: “There has been some rather dramatic marketing news this week. A report was released by the Promotional Marketing Association that further reinforces a tool that many of us both love and hate and … Read more

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