Transform a Seasonal Gift Business Into a Year-Round One
Imagine the Possibilities If You Know the Secrets

  Business Lessons from the Presidential Election The election that ended on November 8th with a result that shocked the world provides some valuable insights to operating a business. Don’t worry, this is not going to be a political article.  I’ve made it very clear how I feel on my personal Facebook page but politics … Read more

I’m often asked, “How many choices should I provide my customers in each category?”  Or I’ve been told, “I don’t have enough designs to have a website?” So the two questions are: “How many designs are enough and how many are too many?” If you look at all the big boys who have gift basket … Read more

Planning Your Blog from the Beginning Saves Time and Headaches One thing I’ve learned is that no one feels comfortable when they first start blogging.  That’s why I suggested in the previous blogging post (What is Blogging?) that you might want to get your feet wet slowly by creating a trial blog at one of … Read more

Do You Have a Small Town Mindset? During my lifetime, I’ve lived in towns and cities of all sizes.  Large cities like Washington DC and Berkeley, California.  Mid-sized cities like Pensacola, Florida and San Jose, California.  Small cities like Santa Cruz, California and Flagstaff, Arizona (where I finally landed).  But since my husband was a … Read more