Habits are built as a result of repetition. The philosopher Aristotle said many hundreds of years ago that “we are what we repeatedly do.” And this applies as much to where your customers buy gifts as much as it does to losing weight or smoking. It also applies to you. Have you created the Marketing Habit? … Read more

The biggest question that I’ve been asked as a small business counselor is “Why is it so hard to market my business?” Although they don’t realize it, the answer is in the very reason that they got into business in the first place.  Most entrepreneurs start a business because they know how to do something … Read more

What can we learn from a car wash? by Diane Campbell I attend a networking event at my local chamber. In there, is a car wash owner, that does hand washing and detail work. His business is located in a busy area. It’s not in the city of Atlanta but in one of their sprawling … Read more

Are you shy?  An introvert? I was the shy kid through high school. In a graduation class of over 500 students, I was just one of the crowd.  I met girls that I had graduated with but had never seen before when I went to a small college. Does this sound like you? Yeh, I … Read more

Never Underestimate the Power of What You Do By Diane Campbell He had a gun, a stocking over his face, and a hat on.  His intent was to rob the bank.  He went up to the tellers, and demanded money from both drawers, all the while waving the gun in their faces. The silent alarm … Read more