Avoid the Alligators in the Gift Business Swamp

  When I was a kid, fishing with my dad in the swamps of northern Florida was always an adventure. Encounters with mosquitoes, water moccasins, and occasionally an alligator were always possible. But he was an expert who knew the territory and had the skills to avoid the dangers and take home the fish. Starting … Read more

Does Your Business Need a Website?

I’ve heard many business owners say they think they “should” get a website.  They’re not quite sure how to get one or what they will do with it, but they’ve been told that they should have one. Only you can determine if your company needs a website.  While making that decision, you need to consider … Read more

Beginning Business Mistakes

19 Gift Basket Entrepreneurs Confess Their Biggest Mistakes When Starting Their Business Are you a gift basket company owner  that is struggling to earn more money with your gift basket business but you just don’t know how to do it? Do you ever get that hopeless feeling every time when you read how easy it … Read more

What Is Marketing

What is Marketing and Why You Need It! When I was a little girl during WWII, my mother, sister, and I lived with my grandparents on their farm in Perdido, Alabama. The main part of town was tiny with a couple general stores, a masonic lodge, a Methodist and a Baptist church, and the post … Read more

Financial Steps for Starting Your Business

Once you make the decision to start your business,  one of the most important next steps is getting your financial strategies in place. There are several things you should do — in no particular order.  Open a Bank Account You never want to mingle your personal money and your business money.  You need to keep … Read more