Pivot to Profit

Pivot to Profit

A word that all of us need to learn and remember is pivot. “Pivot” simply means to “turn.” Many people in our industry need to learn to pivot or turn. To pivot to new types of companies that may now be wide open for our products. To pivot to new types of products that consumers … Read more

Can You Make Money with Gift Basket Business

I’ve been asked several times to spill the beans and tell everyone the secret to making money with a gift/gift basket business.  They  ask if it is really possible to make good money with your own gift basket business or is that just a sales pitch to sell you magazines, books, conventions, and other products?. … Read more

Customers Are Your Business

Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%. … Read more

A Designer or a Business? Which one are you?

Have a profitable business

Looking at Our Industry with Different Eyes What Is Your Business Model? Are You a Designer or Are You a Business? The end of the year is when we usually go back and review what we accomplished or failed to do during the year, but as we enter the last stage of the holiday season, … Read more

Avoid the Alligators in the Gift Business Swamp

  When I was a kid, fishing with my dad in the swamps of northern Florida was always an adventure. Encounters with mosquitoes, water moccasins, and occasionally an alligator were always possible. But he was an expert who knew the territory and had the skills to avoid the dangers and take home the fish. Starting … Read more