Gift Basket Business – What I Wish I Had Known

In some ways, it seems like yesterday.  In others, it seems like an eternity. For me, the fall of 1992 was the beginning of a new business, a new lifestyle, and a whole new perception of operating a home-based business.  I thought I knew everything.  After all, as a SCORE small business counselor, I had … Read more

The Zero Cost Business Startup Myth

When I talk at various small business events or tell others what I do, people are curious about how to make money working from home with a computer.  They seem to think that anyone can start a business for no money and little time. That vision is a myth. The reality is that it takes … Read more

What is Marketing?

When I was a little girl during WWII, my mother, sister, and I lived with my grandparents on their farm in Perdido, Alabama. The main part of town was tiny with a couple general stores, a masonic lodge, a Methodist and a Baptist church, and the post office. The train went through that part of … Read more

Stretching Your Inventory Dollars

piney-woods-gift-basketInventory is the center of your business.  Without it, you couldn’t make a gift basket BUT this is the one area where your budget can be hurt the most.  You have to rein in that desire to buy every “cute little thing” that you see that could “add just the perfect touch to a particular basket.”

The first secret to staying within a budget while building your inventory is to create a plan.  The first decision is not what baskets you are going to offer but that very first decision is WHO IS YOUR TARGET MARKET.  What group of people will you be selling to first?

Remember that you can’t be everything to everybody.

And you also can’t offer everything to that target market — not in the beginning, anyway.

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One Page Business Plan

Only you know yourself and your business so ONLY You can create a viable, useful business plan for your company. No one else can do it for you! The One-Page Business Plan isn’t for everyone. But with simple, easy to use methods becoming the norm, many entrepreneurs have turned to one page business plans in … Read more