Moving From Profitability to Sustained Growth

There comes a time when every business must think about the question of profitability versus growth. Across the world, global capital abundance and economic growth will show whether your business is better off in either direction. At the moment, there’s an unprecedented capital overabundance. Put simply, this means that there is more capital in the … Read more

Website Platforms for Gift Businesses

Build your own website

In another article, we talked about whether you need a website.  Now that you have made the decision to have a website, I will give you some basic information about the various options that are available to you as well as the results of my own experimentation with the various platforms.  This article is a … Read more

Does Your Business Need a Website?

I’ve heard many business owners say they think they “should” get a website.  They’re not quite sure how to get one or what they will do with it, but they’ve been told that they should have one. Only you can determine if your company needs a website.  While making that decision, you need to consider … Read more

Don’t Quit Too Soon

Don’t Quit Too Soon Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five “no’s” before you get a “yes.” Jack Canfield There are a number of reasons why a business folds and closes its doors. But many … Read more

What Is Marketing

What is Marketing and Why You Need It! When I was a little girl during WWII, my mother, sister, and I lived with my grandparents on their farm in Perdido, Alabama. The main part of town was tiny with a couple general stores, a masonic lodge, a Methodist and a Baptist church, and the post … Read more