Gift Basket Success Express

success-express

View Your Website with Fresh Eyes

By Joyce | Feb 12, 2019

During a month when things are quieter is a good time to take another look at your website and decide if you can do anything to make it better. Your website is an important part of your marketing efforts so should not be neglected.  A little tweaking can make a big difference It’s a good … Read more

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Your Marketing Calendar

By Joyce | Feb 12, 2019

Habits are built as a result of repetition. The philosopher Aristotle said many hundreds of years ago that “we are what we repeatedly do.” And this applies as much to where your customers buy gifts as much as it does to losing weight or smoking. It also applies to you. Have you created the Marketing Habit? … Read more

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The Website Marketing Wheel

By Joyce | Feb 12, 2019

A website is not like the Field of Dreams.  You can’t just build it and hope your customers will come.  It takes marketing with a number of different spokes in that marketing wheel. Many of the successful online businesses, particularly the large ones, have a highly specialized marketing staff running their SEO and marketing. But by … Read more

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Turning Business Ideas Into Results

By Joyce | Feb 12, 2019

All too often, new business owners come on strong when they start.  They spend lots of time and money telling people all about their new venture.  But then they run out of ideas and slow down.  They sit by the phone waiting for it to ring, all the while wondering why people have forgotten about … Read more

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What is Marketing?

By Joyce | Feb 11, 2019

When I was a little girl during WWII, my mother, sister, and I lived with my grandparents on their farm in Perdido, Alabama. The main part of town was tiny with a couple general stores, a masonic lodge, a Methodist and a Baptist church, and the post office. The train went through that part of … Read more

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A New Beginning

By Joyce | Jan 1, 2019

January 1, 2019 Today is the beginning of the rest of your life— both personal and  in business. This reminds me of another day almost 58 years ago — March 3, 1961.  I walked out of the National US Census Office for the last time.  As I looked around me at the snow on the … Read more

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Start a Gift Basket Business

By Joyce | Dec 12, 2018

This is an open letter to those of you who have dreamed of starting a gift basket business but never did anything about it.  Even those of you who have started one that isn’t going anywhere may find some information here that will be beneficial to you. This isn’t a short article.  So grab your … Read more

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Easy ways to say thank you

Easy ways to Say Thank You

By Joyce | Nov 18, 2018

If you have a business, you have competition.  One of the best marketing ideas is simple.  Just say Thank You. Thank yous have to be sincere but they don’t have to be expensive.  And they don’t always have to be gifts. Here are some ideas to get you started. 1.  Call them and thank them … Read more

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Three Tips for Greater Happiness in Your Business.

By Joyce | Jan 30, 2018

Many people start a business because they are trying to escape something in their life that makes them unhappy.  And then they discover that the demands of their business are also making them unhappy. True happiness comes from within and we have to decide for ourselves how happy we will be but here are some tips for … Read more

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