Gift Basket Success Express

success-express

The Zero Cost Business Startup Myth

By Joyce | Feb 12, 2019

When I talk at various small business events or tell others what I do, people are curious about how to make money working from home with a computer.  They seem to think that anyone can start a business for no money and little time. That vision is a myth. The reality is that it takes … Read more

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The 10 Biggest Mistakes Made By Business Owners

By Joyce | Feb 12, 2019

Regardless of what you sell, each and every one of us is in the marketing business.  The failure or success  of a business depends on its marketing. But we frequently spin our wheels thinking we are doing it right and wondering why it isn’t working. I’ve put together some common mistakes made by entrepreneurs when they … Read more

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View Your Website with Fresh Eyes

By Joyce | Feb 12, 2019

During a month when things are quieter is a good time to take another look at your website and decide if you can do anything to make it better. Your website is an important part of your marketing efforts so should not be neglected.  A little tweaking can make a big difference It’s a good … Read more

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Your Marketing Calendar

By Joyce | Feb 12, 2019

Habits are built as a result of repetition. The philosopher Aristotle said many hundreds of years ago that “we are what we repeatedly do.” And this applies as much to where your customers buy gifts as much as it does to losing weight or smoking. It also applies to you. Have you created the Marketing Habit? … Read more

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The Website Marketing Wheel

By Joyce | Feb 12, 2019

A website is not like the Field of Dreams.  You can’t just build it and hope your customers will come.  It takes marketing with a number of different spokes in that marketing wheel. Many of the successful online businesses, particularly the large ones, have a highly specialized marketing staff running their SEO and marketing. But by … Read more

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Turning Business Ideas Into Results

By Joyce | Feb 12, 2019

All too often, new business owners come on strong when they start.  They spend lots of time and money telling people all about their new venture.  But then they run out of ideas and slow down.  They sit by the phone waiting for it to ring, all the while wondering why people have forgotten about … Read more

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What is Marketing?

By Joyce | Feb 11, 2019

When I was a little girl during WWII, my mother, sister, and I lived with my grandparents on their farm in Perdido, Alabama. The main part of town was tiny with a couple general stores, a masonic lodge, a Methodist and a Baptist church, and the post office. The train went through that part of … Read more

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A New Beginning

By Joyce | Jan 1, 2019

January 1, 2019 Today is the beginning of the rest of your life— both personal and  in business. This reminds me of another day almost 58 years ago — March 3, 1961.  I walked out of the National US Census Office for the last time.  As I looked around me at the snow on the … Read more

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Start a Gift Basket Business

By Joyce | Dec 12, 2018

This is an open letter to those of you who have dreamed of starting a gift basket business but never did anything about it.  Even those of you who have started one that isn’t going anywhere may find some information here that will be beneficial to you. This isn’t a short article.  So grab your … Read more

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