Are We “There” Yet? A business company’s journey
Many of you know that my husband is a retired forester – also known as a forest ranger. When our daughters were in elementary school, we lived in a tiny isolated community along the Klamath River named Happy Camp. Steeped in history, fraught with lawlessness and haunted by the legend of Bigfoot, this settlement of less … Read more
Read MoreCreativity and Passion – A Vicious Circle
You may have started your business for many different reasons. To stay home with the kids. Because you heard that the gift basket industry was the place to be. Where you could make lots of money with little investment and little effort. But that’s not most of us. We started our business because we are … Read more
Read MoreAre you using excuses?
Even I wasn’t around in 1912 when Jim Thorpe, an American Indian from Oklahoma, won the track meets for the U.S. in the Olympics. You can see in the photo that he is wearing different shoes and socks on each foot. On the morning of his competitions, his shoes were stolen. Luckily, Jim ended up … Read more
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2019 Marketing Calendar Ideas
How are you marketing your business? Do you wait until October or November to begin marketing your business? If you think marketing begins in October and ends on January 1st, think again. Although the prime holiday season is the month of December, marketing for it should begin on January 1st and never stop until the … Read more
Read MoreDoes Your Business Need a Website?
I’ve heard many business owners say they think they “should” get a website. They’re not quite sure how to get one or what they will do with it, but they’ve been told that they should have one. Only you can determine if your company needs a website. While making that decision, you need to consider … Read more
Read MoreFinancial Steps for Starting Your Business
Once you make the decision to start your business, one of the most important next steps is getting your financial strategies in place. There are several things you should do — in no particular order. Open a Bank Account You never want to mingle your personal money and your business money. You need to keep … Read more
Read MoreThe Zero Cost Business Startup Myth
When I talk at various small business events or tell others what I do, people are curious about how to make money working from home with a computer. They seem to think that anyone can start a business for no money and little time. That vision is a myth. The reality is that it takes … Read more
Read MoreThe 10 Biggest Mistakes Made By Business Owners
Regardless of what you sell, each and every one of us is in the marketing business. The failure or success of a business depends on its marketing. But we frequently spin our wheels thinking we are doing it right and wondering why it isn’t working. I’ve put together some common mistakes made by entrepreneurs when they … Read more
Read MoreView Your Website with Fresh Eyes
During a month when things are quieter is a good time to take another look at your website and decide if you can do anything to make it better. Your website is an important part of your marketing efforts so should not be neglected. A little tweaking can make a big difference It’s a good … Read more
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