A Gift to help you gain an unfair advantage in your business!
Did you know that the SBA reports that In 2019, the failure rate of startups was around 90%. Research shows that 30% fail in the second year, 50% in the fifth year, and 70% in their 10th year. If your business has outlived these averages, pat yourself on the back. You deserve it! You must be doing … Read more
Read MoreCan You Make Money with Gift Basket Business
I’ve been asked several times to spill the beans and tell everyone the secret to making money with a gift/gift basket business. They ask if it is really possible to make good money with your own gift basket business or is that just a sales pitch to sell you magazines, books, conventions, and other products?. … Read more
Read MoreCustomers Are Your Business
Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%. … Read more
Read MoreFree Gifts
An interesting concept on how to use Free Gifts Everyone loves free! A great way to market your business is to give away a free gift–either with an order, to potential customers, to existing customers, at events, or whereever you meet the public. But, consider a uniquely different concept. How about having someone else give … Read more
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A Designer or a Business? Which one are you?
Looking at Our Industry with Different Eyes What Is Your Business Model? Are You a Designer or Are You a Business? The end of the year is when we usually go back and review what we accomplished or failed to do during the year, but as we enter the last stage of the holiday season, … Read more
Read MoreAvoid the Alligators in the Gift Business Swamp
When I was a kid, fishing with my dad in the swamps of northern Florida was always an adventure. Encounters with mosquitoes, water moccasins, and occasionally an alligator were always possible. But he was an expert who knew the territory and had the skills to avoid the dangers and take home the fish. Starting … Read more
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Moving From Profitability to Sustained Growth
There comes a time when every business must think about the question of profitability versus growth. Across the world, global capital abundance and economic growth will show whether your business is better off in either direction. At the moment, there’s an unprecedented capital overabundance. Put simply, this means that there is more capital in the … Read more
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Website Platforms for Gift Businesses
In another article, we talked about whether you need a website. Now that you have made the decision to have a website, I will give you some basic information about the various options that are available to you as well as the results of my own experimentation with the various platforms. This article is a … Read more
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Does Your Business Need a Website?
I’ve heard many business owners say they think they “should” get a website. They’re not quite sure how to get one or what they will do with it, but they’ve been told that they should have one. Only you can determine if your company needs a website. While making that decision, you need to consider … Read more
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