That’s the question that has been asked ever since the serpent marketed the apple to Eve. It’s like searching for the holy grail or the lost ark. Why couldn’t we just dissect the marketing of a big company like Wine Country or Gifttree and duplicate what they do? Because it wouldn’t work. Why? Because most … Read more
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Many of you worked from dawn to dusk or even had longer days during the Christmas holiday 2020 season, but I didn’t. And I don’t intend to in 2021 either. Yes, I made, shipped, and delivered gift baskets – lots of them. Many of them in the $200 price range. After all, gift baskets are … Read more
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When I started my business I knew that I did NOT want to be in the consumer end of it. I did not want to spend every day doing “onesies.” I wanted corporate accounts that would order multiples. Sure, when they needed one sympathy or one baby gift, we did them and were thrilled. BECAUSE … Read more
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Be Like Henry was founded with a mission of healing people and their dogs. While most of the world was keeping a low profile in 2020, BLH shot onto the non-profit scene to make an impact. The highlights of the year included:Donating 17,500 Kn95 masks to first responders in all 50 states, DC, Iraq & … Read more
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A word that all of us need to learn and remember is pivot. “Pivot” simply means to “turn.” Many people in our industry need to learn to pivot or turn. To pivot to new types of companies that may now be wide open for our products. To pivot to new types of products that consumers … Read more
Read More13 Gift Basket Entrepreneurs Confess Their Biggest Mistakes When Starting Their Business Are you a gift basket company owner that is struggling to earn more money with your gift basket business but you just don’t know how to do it? Do you ever get that hopeless feeling every time when you read how easy it was for … Read more
Read MoreLet’s start by learning more about WHAT we do and next month I’ll dive into how you can HELP. Be Like Henry is a 501c3 whose mission is “healing dogs and their people.” Since we are not a rescue or shelter, we partner with other non-profit groups across the country to send them “things” … Read more
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Did you know that the SBA reports that In 2019, the failure rate of startups was around 90%. Research shows that 30% fail in the second year, 50% in the fifth year, and 70% in their 10th year. If your business has outlived these averages, pat yourself on the back. You deserve it! You must be doing … Read more
Read MoreI’ve been asked several times to spill the beans and tell everyone the secret to making money with a gift/gift basket business. They ask if it is really possible to make good money with your own gift basket business or is that just a sales pitch to sell you magazines, books, conventions, and other products?. … Read more
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