All too often, new business owners come on strong when they start. They spend lots of time and money telling people all about their new venture. But then they run out of ideas and slow down. They sit by the phone waiting for it to ring, all the while wondering why people have forgotten about … Read more
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The busiest quarter of the year for our industry will soon be behind us. You are most likely feeling overwhelmed by lack of sleep and tired fingers and feet. Or you may be disappointed that it wasn’t as good as you had hoped. Either way, as you turn the pages of the calendar from 2021 … Read more
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Make this world a better place. Make this industry a better place. Make your home a better place. A tall order? Impossible? Not at all. You can do it—starting with you. Many years ago, when I was living in Yreka, California, I saw problems in the town — problems that I felt the City Council … Read more
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That’s the question that has been asked ever since the serpent marketed the apple to Eve. It’s like searching for the holy grail or the lost ark. Why couldn’t we just dissect the marketing of a big company like Wine Country or Gifttree and duplicate what they do? Because it wouldn’t work. Why? Because most … Read more
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Many of you worked from dawn to dusk or even had longer days during the Christmas holiday 2020 season, but I didn’t. And I don’t intend to in 2021 either. Yes, I made, shipped, and delivered gift baskets – lots of them. Many of them in the $200 price range. After all, gift baskets are … Read more
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When I started my business I knew that I did NOT want to be in the consumer end of it. I did not want to spend every day doing “onesies.” I wanted corporate accounts that would order multiples. Sure, when they needed one sympathy or one baby gift, we did them and were thrilled. BECAUSE … Read more
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Be Like Henry was founded with a mission of healing people and their dogs. While most of the world was keeping a low profile in 2020, BLH shot onto the non-profit scene to make an impact. The highlights of the year included:Donating 17,500 Kn95 masks to first responders in all 50 states, DC, Iraq & … Read more
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A word that all of us need to learn and remember is pivot. “Pivot” simply means to “turn.” Many people in our industry need to learn to pivot or turn. To pivot to new types of companies that may now be wide open for our products. To pivot to new types of products that consumers … Read more
Read More13 Gift Basket Entrepreneurs Confess Their Biggest Mistakes When Starting Their Business Are you a gift basket company owner that is struggling to earn more money with your gift basket business but you just don’t know how to do it? Do you ever get that hopeless feeling every time when you read how easy it was for … Read more
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