Business Writing

Writing is an Essential Part of Business

What you say and how you say it, both vocal and written, will convince customers that your gift business is the one they want to use.  Presentations at networking events and to potential clients are important.  But if you have an online business, equally important is what you write for your homepage, your product pages and your blog.  Website content is one of the most important things that a search engine spider looks for when indexing your business as well as when preventing results to a potential customer's search.

Are You Telling Your Story?

In the fall of 1933, while attending a party at her sorority, the vivacious young Lucile Salter was introduced to David Packard. But David wasn’t … Continue